īeyond the increase in the use of web-based and computational technologies, other trends in research cultures have had a profound effect on dissemination. Adoption of these outlets and methods can also lead to new cross-disciplinary collaborations, helping to create new research, publication, and funding opportunities. In particular, digital technologies invoke new ways of reaching and involving audiences beyond their usual primary dissemination targets (i.e., other scholars) to actively involve peers or citizens who would otherwise remain out of reach for traditional methods of communication. Some researchers have even decided to make all of their research findings public in real time by keeping open notebooks. New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. Professional academic social networks such as ResearchGate and boast millions of users. But digital dissemination can happen in a variety of ways beyond the traditional modes: social media have become more widely used among researchers, and the use of blogs and wikis as a specific form of ‘open notebook science’ has been popular for more than a decade. However, these traditional communication vehicles have largely retained similar functions and formats during this transition. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. JT is the founder of the Open Science MOOC, and a former employee of ScienceOpen.Īs with virtually all areas of life, research dissemination has been disrupted by the internet and digitally networked technologies. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.Ĭompeting interests: We have read the journal's policy and have the following conflicts: TR-H is Editor-in-Chief of the open access journal Publications. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.įunding: This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. PLoS Comput Biol 16(4):Įditor: Russell Schwartz, Carnegie Mellon University, UNITED STATESĬopyright: © 2020 Ross-Hellauer et al. (2020) Ten simple rules for innovative dissemination of research. A strong use of online communication (website, Twitter, and Slideshare accounts), the production of informative videos, the research partnership with civil society organizations, and the organization of final concluding scientific events, among other instruments, helped to reach a large public within the scientific community, civil society, and the policy making arena and to influence the public view on the impact on health and equity of certain policies.Ĭommunication health inequalities knowledge transfer public policies research dissemination social media.Citation: Ross-Hellauer T, Tennant JP, Banelytė V, Gorogh E, Luzi D, Kraker P, et al. Here we provide our experience and make some recommendations based on our learning. In the European project SOPHIE (Evaluating the Impact of Structural Policies on Health Inequalities and Their Social Determinants and Fostering Change), dissemination was an essential component of the project in order to achieve the purpose of fostering policy change based on research findings. They draw attention of governments and stakeholders to research results and conclusions, enhancing their visibility, comprehension, and implementation. Effective dissemination and communication are vital to ensure that the conducted research has a social, political, or economical impact. Both help in increasing the visibility of research outputs, public engagement in science and innovation, and confidence of society in research. Dissemination and communication of research should be considered as an integral part of any research project.
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